Download blue ocean strategy summary in pdf infographic, text and audio formats. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was. Chan kim and renee mauborgne, are both prominent professors at insead in fontainebleau, france. Chan kim and renee mauborgne a simplified book summary of how to execute a blue ocean strategy. Use features like bookmarks, note taking and highlighting while reading blue ocean strategy, expanded edition. May 19, 2007 blue ocean strategy presentation by ajay mohan goel 22067 views.
How to create uncontested market space and make the competition irrelevant pdf by w. Complete list of teaching materials update nov 2019. I will describe the all process of a blue ocean strategy. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The concept of blue ocean strategies is new in the business world as it was first published in 2005 in the book manual blue ocean strategy, by w. Social sector application and research, including such topics as how blue ocean strategy can be applied in the developing world to mitigate poverty and improve education and health. In 2019 upb is at full enrollment with campuses in two bolivian cities and construction of a. Blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs. They are the authors of blue ocean strategy, which has sold over 3.
How to create uncontested market space and make the competition irrelevant, a book by professors w. It is a dangerous bad book because it takes some thinking to figure out why it is bad, despite its success, and despite the fact that its key metaphor of blue ocean vs. Listen to these blue ocean donors very carefully with engaging, accepting respect 4. Chan kim and renee mauborgne in 2005 from harvard business school. Written by the business worlds new gurus, blue ocean strategy. Apr 10, 2012 blue ocean strategy six principles of blue ocean strategy executing blue ocean strategy build execution into strategy fair process of strategy strategy formulation process 3es fair process engagement, explanation, expectation clarity attitudes trust and commitment i feel my opinions counts behavior voluntary cooperation i. After reading you will understand the basics of this powerful strategy tool. Making the internal process company ipf bos in order to optimize the implementation of blue ocean strategy, making the value of the company and the products to be.
The premise of the book is that companies can succeed by creating. Aug 08, 2019 the first part presents key concepts of blue ocean strategy, including value innovation the simultaneous pursuit of differentiation and low cost and key analytical tools and frameworks. How to create uncontested market space and make the competition irrelevant. Blue ocean strategy summary by jessestarmer 395542 views. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. Take your strategy from a grand plan to the real deal with these free strategic planning templates. How to create uncontested market space and make the competition irrelevant authors. Chapter 1 summary this is the first chapter of blue ocean strategy. Blue ocean strategy ppt free download as powerpoint presentation. Instead of fighting headon with your competitors, learn how to create uncontested market space and render your competition irrelevant. May 30, 2017 to join the free indie business book club, click here. Blue ocean strategies a summary blue ocean strategy is a business strategy book first published in 2005 and. Blue ocean strategy presentation by ajay mohan goel 22067 views.
Blue ocean strategy formulation the four principles of. Chan kim and renee mauborgne in the indie business book club. The blue ocean strategy is a business book that has become mandatory for modern managers by proposing an organized structure to identify and implement differentiation in any industry and help you grow your business faster. In every case, the decisive factor is what the authors call fair process fairness in the way that a company makes and executes decisions. Pdf blue ocean strategy download full pdf book download. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. Over 4 million copies sold wall street journal and businessweek bestseller recognized as one of the most iconic and impactful strategy books ever written the global phenomenon that has sold over 4 million copies, is published in a recordbreaking 46 languages and is a bestseller. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. We hope that it acts as a catalyst for readers to get things done. Although their original book blue ocean strategy 1 had some tools on moving an organization to blue oceans, there was still a need to get deeper into that subject. The next chapter explains the importance of fair process in executing strategic change well. Pdf blue ocean strategy book pdf free download download. Using the five scenarios participants work in teams as they learn to apply key concepts of tipping point leadership and fair process.
This blog article is the third in a series of five blog articles on the book blue ocean strategy by w. It is being published in a recordbreaking 44 languages and is a bestseller across five. This inspires them to cooperate voluntarily in executing the resulting strategic decisions. While this came in appendix a in the book, this is a good time to cover three industries with repeated blue ocean creation. Download it once and read it on your kindle device, pc, phones or tablets.
In the prior book the tools were described, but this book follow up with instructions on sequencing and use. Blue ocean strategy how to create uncontested market space. Blue ocean strategy including examples and pdf download. Download blue ocean strategy summary readingraphics. In their 2017 new york times bestselling book, blue ocean shift, kim and mauborgne share how to put these practical marketcreating tools into practice to move from red to blue oceans and to do so in a way that people own and drive the process. Sep 26, 2016 the strategy canvas provides a highly visual tool to help look at future options. Blue ocean strategy ppt slides linkedin slideshare. It is a coalition dedicated to helping organizations bridge the gap between strategy design and strategy delivery. All in all, blue ocean strategy is a book worth reading. Blue ocean strategy is a business strategy book, first published on february 3, 2005 by the harvard business school press. Developing a mission statement compels strategists to think about the nature and scope of present operations and to assess the potential attractiveness of future markets and activities. Blue ocean strategy displays an orderly way to deal with making the challenge unessential and traces standards and instruments any organization can use to make and catch their blue seas. Nov, 2017 it is a coalition dedicated to helping organizations bridge the gap between strategy design and strategy delivery. The blue ocean strategy bos is the strategic organizational approach that is based on the principle that companies should not engage in a competitive struggle but that they should focus more on uncontested markets.
The first part presents key concepts of blue ocean strategy, including value innovation the simultaneous pursuit of differentiation and low cost and key analytical tools and frameworks. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Chan kim and renee mauborgne that builds execution into strategy by creating peoples buyin up front. Blue ocean strategy is a bad book, but it is not your usual bad book. Public sector application and research, including the application of blue ocean shift, blue ocean strategy, and blue ocean leadership to governments and nonprofits. May 31, 2016 instead of fighting headon with your competitors, how do you create uncontested market space and make the competition totally irrelevant.
Your message matters and this book is your figurative tap on the shoulder. Featuring 29 new and updated casebased questions, organized into seven core areas of process design, this selfassessment will help you identify areas in which blue ocean strategy improvements can. And fish for a blue ocean cluster of neighbors to serve and a red ocean strategy 1. Blue ocean strategies summary blue ocean strategies a. Fair process builds execution into strategy by creating peoples buyin up front. Blue ocean strategy making the competition irrelevant a presentation for. Blue ocean strategy can be found on amazon blue ocean strategy. The fourstep process is designed around the concepts and analytic tools of blue ocean strategy and fair process.
All the tools you need to an indepth blue ocean strategy selfassessment. This article is about the combination of the blue ocean strategy together with a project management methodology with the objective to help small and medium companies to surpass the actual financial turmoil and tough competitiviness in the red ocean in order to find their own blue ocean. Here are a few organizations that successfully captured a blueocean market. Each industry underwent continuous upheaval, each time spurred by a blue ocean strategy that 1 reduced factors unimportant to buyers, 2 increased factors important to buyers, 3 expanded the market. Blue ocean streagety chapter 1 chapter1summary this is. How to create uncontested market space and make the competition irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005. The blue ocean strategy explains how to guide your business across seas with less competition and greater profitability. Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, blue ocean strategy addresses this question and provides a systematic approach to drafting and implementing your own blue ocean strategy. By that we can see that there is a lot of interest by the business people and academics around the world about that subject.
Organizations must make fair process the modus operandi. View notes blue ocean strategies summary from mgmt 430 at university of washington. The book suggests that any implementation should engage employees in strategic decisions that affect. By fair process we mean engaging all the affected people in the process, explaining to them the basis of decisions and the reasons people will be promoted or sidestepped in the future, and setting clear expectations of what that means to employees performance. Blue ocean strategy formulation the four principles of strategy formation this blog article is a summary of the book by w. Without fair process it will be hard to implement a strategy. The set of questions posed by the board are displayed in an accompanying flashgame exercise called, blue ocean strategy implementation interactive class exercise. Blue ocean strategy is the most successful book on business masterplanning the economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. A clear mission statement describes the values and priorities of an organization. In their 2017 new york times bestselling book, blue ocean shift, kim and mauborgne share how to put these practical marketcreating tools into practice to move from red to. Engage people in decisions that directly affect them, explain why decisions are made the way they are, and clarify what will be expected of them after the changes. Implementation of the blue ocean strategy in healthcare.
They research for around over 20 years and sum up a theory of blue ocean. Moreover, the fast pace and handson experience will build strong teamwork dynamics while sharpening participants strategic thinking in a fun, engaging way. Instead of fighting headon with your competitors, how do you create uncontested market space and make the competition totally irrelevant. Nov 14, 2008 to draw a blue ocean strategy, focus on the big picture and reach beyond existing demand, a good strategy has three qualities. Tools and frameworks for creating and capturing blue oceans it is constructed to create a new value curve and when you apply the four actions framework to the strategy canvas of your industry, you get a.
Blue ocean strategy is a book published in 2005 and written by w. In this article you will learn the plan they outline for how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. The blue ocean strategy implementation selfdiagnostic is comprised of a series of probing questions that offer executive participants a practical tool for assessing the level of organizational hurdles that exist in their organization and the effectiveness of past and future strategies to overcome them. It includes 30 years of experience from the authors on how to apply the blue ocean strategy framework, and fulfill a successful blue ocean shift. You may or may not agree with the central philosophy, but you will be inspired. Blue ocean strategy, participants will get a deeper understanding of bos theory and concepts.
The workshop provides the methodologies, tools and frameworks introduced in the bestselling book. Chan kim and renee mauborgne in their bestselling book of the same name. Chan kim and renee mauborgne, professors at insead. Eight key points of blue ocean strategy insead knowledge. Working with our partners at thinkers50 we have created email protected it showcases some of the very best thinkers in the field of strategy and beyond. While the book is aimed primarily at large, traditional businesses, our book club members managed to scale some of the advice to fit our needs.
The business strategy of blue ocean is focused on creating demand through an impressive improvement in value for buyers at an affordable price. Blue ocean strategy ppt slides by yodhia antariksa 60197 views. Throughout the book they use the metaphor of red and blue oceans red oceans. The blue ocean strategy implementation scenario case offers a set of interactive group scenarios which are designed to deepen the participants understanding of blue ocean strategy implementation principles.
Tipping point leadership and fair process in action that is free for instructor download. Sep 24, 2017 blue ocean strategy requires a different mindset. His book blue ocean strategy, coauthored with renee mauborgne, has sold 3. Chan kim and renee mauborgne 2006 blue ocean strategy has been described as a must read for all business students. How to create uncontested market space and make the competition irrelevant, w. There are already many international references regarding the blue oceans in the field of health. Olave pivoted instead to blue ocean strategy, using the theory, tools and process of blue ocean strategy and blue ocean shift to redefine market boundaries. When fair process is exercised in the strategy making process, people trust that a level playing field exists.
With the technology out there for anyone to digitally download music free. Everything a beginner should know about the stock market and stock trading stock. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. Blue ocean strategy chapter 14 the four action framework chapter two. The blue ocean fair recording sheets blue ocean shift. Tipping point leadership and fair process in action. It calls for profiles for leaders that are tailored to the very different. Blue ocean leadership is designed to be applied across the three distinct management levels. Value innovation strategy competes in an uncontested market space. The sequel to blue ocean strategy, blue ocean shift outlines a methodology to identify blue ocean opportunities. Achieved via the delivery of features that have a highest marginal benefit to customer needs. The argument here is that in order to persuade key stakeholders to take part in blue ocean strategy you need to align engagement, explanation, and expectation the three es of a fair and transparent process.
It is built based on our strategy practices in the field with. Fair process may sound like a soft issue, but understanding its value is crucial for managers trying to adapt their companies to the demands of the. Over 4 million copies sold wall street journal and businessweek bestseller recognized as one of the most iconic and impactful strategy books ever written the global phenomenon that has sold over 4 million copies, is published in a recordbreaking 46 languages and is a bestseller across five continentsnow updated and expanded with new content. It is being published in a recordbreaking 44 languages and is a w. This blog article is a overview of some of the key points of the book by w. Strategy executing blue ocean strategy build execution into strategy fair process of strategy. When fair process is exercised in the strategy formulation phase, people trust that a level playing field exists, inspiring voluntary cooperation during the execution phase. A lot has been written about it and i would have said practically everything had been said about it until i looked up the book on amazon to see the current price. This process helps refine ideas and identify opportunities with the most potential, minimizing risk. Blue ocean strategy pdf blue ocean strategy blue ocean strategy 2004 five keys to blue ocean strategy blue ocean strategy expanded edition book summary blue ocean strategy blue ocean strategy book by w. What technological advances have also offered to the m. Top 5 strategy development tools free ebook in pdf format. Blue ocean strategy blue ocean strategy pdf five keys to blue ocean strategy blue ocean strategy 2004 blue ocean strategy expanded edition book summary blue ocean strategy blue ocean strategy book by w. The seminal book blue ocean strategy has sold over 4 million copies globally and is in print in 46 languages.
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